SEO Basics: ON-Page and OFF-Page Factors

You might have heard lots of people saying that SEO is the most important thing for a website. But since you are new or beginner in this online marketing field, you might not be familiar with it. Hence today I have come with some basic talks about SEO i.e. known as Search Engine Optimization. Some of my blogging mates understand it in wrong way, hence I am going to discuss it from root level so that you can get yourself familiar with it.

What is SEO

Search Engine Optimization is a technique or you can call it a process that helps you to improve the search ranking of a webpage or website. SEO helps you to drive visitors on website organically from search engines like Google, Yahoo or Bing. In simple words SEO improves the ranking of a website.

There are certain aspects of search engine optimization that helps us to boost our website on search engines. SEO is done on your website as well as outside for your website. Let’s have a look at the really means and basics of seo.

SEO Basics ON Page and OFF-Page Factors.

ON Page

ON Page SEO means to perform some actions on your website’s front end and back end to help search engines to understand your website content and nature. Let’s talk about those ON-Page activities that you need for Optimization.

Site Structure

Website structure is very important for search engines as well as for users. We all know nowadays Google likes what users are liking and as per users response to a site, Google ranks a webpage or site. So Website structure and design plays important role.

Eye catching design and easily accessible site is important. It doesn’t matter you have a business site, news portal, ecommerce website or blog. It always requires to make categories, URL structure and layout as simple as simple you can. It will help Google to index your website easily and give it to higher ranks.

ON-Page Factors

There are certain ON Page tags and factors that will be helpful in the improvement of website ranking and it’s SEO. Let’s briefly talk about these tags.

Title Tag

Your website and webpage’s title are very crucial as it helps search engines to understand what your web site/page is all about.


Description is one of the key factors that makes search engines understand about the content published on your site. SERPs (Search Engine Result Pages) contain description and title just like the given below image.

ON Page SEO factors Title and description in SERP.


The URL (Unique Resource Locator) structure of your webpages or blog posts should be short and easy to understand. As per Online Marketing and SEO Gurus URL shouldn’t be lengthy more than 40 characters to rank better in SERPs.


There are certain HTML tags like H1, H2, H3, H4, H5, H6 and anchor tag are the keys of ON Page success. Anchor tag is used for interlinking purpose. Heading, Sub-Heading, minor heading tags are also crucial.

Keyword density

Keyword density is also a key On-page SEO factor. As per SEO experts it is mentioned that Keyword density should be 2-3% to get good rankings.

OFF Page

OFF Page SEO means you have to work on other platforms, websites, social networks to make website’s reputation that helps to boost the rankings. Let’s talk briefly about these off page activities.

Social Network

The stronger your website’s social network more higher rankings you’ll get. Google uses more than 200 factors to rank a web page and social networking is one of them. More people share your website, blog posts on social networks like Facebook, Twitter and Google+, you will gain more visitors to your site and it also improves the rankings.

Social Bookmarking is also a vital part of OFF-Page SEO.

Backlink creation

Blog commenting, directory submission, link exchange, guest posting, article submission are some of the key methods for creating backlinks for your website.

These are some of the basics of Search Engine Optimization that help us to boost website rankings. If you know more methods to rank a web page or want to add something this post, just share your views in the comment section.

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