Core Factors for Website Optimization.

I always want to see my website in top rankings of a search engine as every webmaster wishes. I try to find top ways for optimizing my website when started my blogging carrier in 2012 but failed to know proper ways to rank a website.

If basics are not clear we can’t get success anywhere in life. So learning key factors to optimize a website is really necessary for a beginner. The core factors for website optimization are categorized as follows.

  • SEM
  • SEO

Core Factors for Website Optimization.

SEO and SMO are the parts of SEM i.e. Search Engine Marketing.

These terms are used to take website ranking higher and higher on search engines. Both ON PAGE and OFF PAGE activities are vital in internet marketing to boost your business online. These activities are done on regular basis by maintaining a time schedule.


Search Engine Marketing (SEM) is used to promote website on search engines. There are two ways by which we can promote our site on search engines.

  1. SEO/Organic
  1. PPC (Pay Per Click) advertisements


Search Engine Optimization (SEO) is a technique which is used to enhance ranking of a website on search engines like Google.

It is a time consuming process. Crawling time of a web-page and then key factors for improvement of ranking matters a lot and takes time to be happened.

SEO term is not new in internet world. It has been coming in use since search engines have come. Its importance is increasing day by day and people are willing to know more about this.

The importance of seo has been increased in recent past. Before 3-4 years ago it was very easy to do Search Engine Optimization and get higher rankings in search engines. Since 2012, its quite tough to do SEO because of Google has changed some parameters in the field.

People who were doing spam work on the websites have now ruled out from internet. 😉 Even big brands are also out of the business when Google’ Panda and Penguin update come. Now only those websites are working great who are doing genuine work and not doing any kind of stuffing.

In addition, SEO is more effective than PPC. The reason behind effectiveness is that Search Engine Optimization provides organic results.

It doesn’t demand too much money to invest. We can get results for many days, weeks and months for search engine optimization work. It is not expensive and gives better results than PPC.


Pay per click is an advertising program which is run by search engines, especially Google. In this program, we need to select high traffic paying keywords at minimum cost bid for our site. For example as we search something on Google, we get some paid results and 10 organic results.

It is a quick process and money spending program. For one keyword search advertisement, you might be asked to pay around 30-50 dollars (for a month, maybe for a week or maybe for an hour). Google is very famous for pay per click advertisement.

It is not a long term process. As you stop working with it, you won’t get traffic for your site.

If you want to get results in a short period of time, you can go with PPC program. But if you want to play a long term game in internet world, it is recommended that you should not go with pay per click advertising program.

SEO is best way to run business online for long term work.


Social Media Optimization (SMO) / Social Media Marketing (SMM) is also a major part of online marketing where we can do both kind of marketing as we have done for SEM. Difference in both marketing is that in search engine marketing we work on our website. Whereas in social media marketing, we are focused on boosting our website’s reputation on social networking sites like Facebook, twitter.

Usually SMO is done to enhance the visibility of our website on social Medias. There are billions of people available on these Medias from where we can drive traffic on our site and build our authority there.

Facebook, Twitter, Pinterest, Stumbleupon, Digg, Delicious and lot more platforms which can be very helpful for us.

Proper management of a website is a tough work and it is a scheduled a work. This is the demanding area in internet marketing where maximum people get failure. Smart work matters a lot like in every field, but here petitions play a major factor.

Results don’t come quickly from online marketing, in some cases exceptions are there.

The moral of a very famous childhood story “Tortoise and Rabbit” is totally fit here in internet marketing field i.e.

“Slow and Steady Wins The Race.”

So if you want to rank a website, you need to be focused and have petitions.

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